Client

Sixtion

Date
2024
Models/artists: Sixtion (Carla Genus, Daddy Chulo, Jojo SK, Mel Woods), Amaria BB, Le Juiice, Yawi. Photography: Gülly, Views from the cloud.
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Sixtion

Mission

Redesign Sixtion's visual identity by developing a distinctive symbol, both minimal and immediately recognizable, able to support the collective's growth over time.

Refondre l'identité visuelle de Sixtion en développant un symbole singulier, à la fois minimal et immédiatement reconnaissable, capable d'accompagner la croissance du collectif dans le temps.

Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
Sixtion — Simon Calvet Studio
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Approach

Inspired by Wim Crouwel's Gridnik typeface, the new logo merges the S and the 6 to create a distinctive, instantly recognizable symbol. Minimal and modern, it conveys the collective's dynamism while asserting its visual identity over time. This new graphic direction supports Sixtion's growth and strengthens its impact among fans of music and Afro-descendant culture.

Inspiré du caractère Gridnik de Wim Crouwel, le nouveau logo fusionne le S et le 6 pour créer un symbole singulier, reconnaissable instantanément. Minimal et moderne, il traduit le dynamisme du collectif tout en affirmant son identité visuelle dans le temps. Cette nouvelle direction graphique accompagne la croissance de Sixtion et renforce son impact auprès des amateurs de musique et de culture afro-descendante.

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