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Create Flux & Fonction's visual identity and website, developing a graphic language that conveys the studio's analytical approach and its ability to adapt spaces to their uses.
The visual identity rests on a play of contrasts that expresses the adaptability at the heart of Flux & Fonction's approach. The alternation between a sans-serif and a serif typeface embodies the shift from one state to another, illustrating how observation and analysis lead to concrete transformations. This graphic dialogue conveys the studio's ability to adjust to contexts and uses, offering solutions that are tailored, sensitive, and lasting.
