Client
CJA
Date
2024
Mission

Design CJA's visual identity, embodying the movement and energy of their approach through a design inspired by running kinegrams, rooted in the world of sports coaching.

Approach

Designed to reflect CJA's philosophy, this visual identity conveys the momentum, progression, and guidance at the heart of their method. Inspired by running kinegrams, the design captures the body in motion and symbolizes self-improvement. The logo, both structured and dynamic, asserts a bold, impactful positioning, resonating with the world of sports coaching and wellbeing.

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